Logo Design Mistakes Which You Should Never Make

• August 19th, 2010
• Articles

8 logo design mistakes which as a professional logo designer you should not be making as well, as a useful check list for aspects of which a good logo design should consist of.

1. Typography

When designing a logo typography plays an important role these are a few aspects of typography to consider when choosing typography for a logo.

• Using calligraphy fonts which are hard to read makes it difficult for people to be capable of reading the logo.
• Only use two different fonts maximum, too many fonts within a logo can become a design overkill.
• Don’t use ultra thin fonts they are perfect for web logos but not so well when it comes to printing the logo design.

2. Using clipart

Using clip art is the short cut which lazy designers take to producing a logo design. Clipart graphics been used within a logo design project usually makes the end result of the logo design look cheap and look as if the logo was created by a child for a school project.

3. Not Creating the logo in greyscale

The logo should look just as good as it does in black and white as it does in colour, always design a logo so it looks good and works well in grey scale as well as colour.

4. Creating Rasterized logo designs

Rasterized logo designs work well for web but don’t work as well for print for example it’s impossible to scale up a logo to the same size as a football pitch without the logo looking distorted or pixelated, therefore the logo design should always be created so therefore that it is a scalable vector so it can be made bigger without damaging pixels or the overall quality of the logo.

5. Plagiarism

Never copy another brands logo, for example when Pepsi copied coca cola’s logo in the early days when Pepsi was first established. Copying someone else brands logo people will never remember your logo but only rember the original logo which you copied.

6. Don’t design a logo which fits in with the crowd

You don’t need to create a good logo design by following logo design trends. A good logo design is different and unique, this makes a logo design memorable as well as stand out from millions of other logos from all around the world.

7. Not choosing a good colour combination

Choose a good colour combination colours which are neutral and which will worked well with any colour background. A bad choice of colours can be a strain on people’s eyes as well being very difficult to read the logo and not making it very memorable.

8. Too complicated

The key to a good logo design is simplicity, when new logo designers starts out designing logos they always make the their logos complex by doing the following, adding to much detail i.e. shadows, glossy effects, bevel emboss, gradients, too much text long tag lines, etc. Simplicity is key to a good logo design.