Articles

Developing a writing style to fit your brand

WRITING-STYLE

This is a great article on tip

buy cheap priligy online

s and hints on how you can develop a writing style which fits your design company or your own personal brand, a great article which highlights key points of developing a writing style.

Your Identity in Writing

Whether you are a freelancer or a business owner, you’ve probably already established a brand, a style, an identity. Style is an important element to the identity of any profession or business, especially if you are online only. While designs and branding are important, a writing style can make the way you do business even more distinct; whether you’re writing blog posts, essays, articles, content for your website or Facebook updates and Tweets. What you say and how you say is an important part of who you are to your readers.

Be consistent with your professional style.

So, what do I mean by that? Adjectives! Play on the adjectives that describe your brand. For example, that if your brand is sleek, sophisticated and clean; and if your colors are something like blue and teal, or gray and white, you may want to write clearly and simply, without a lot of bulk. And you might want to take a calm, semi-formal tone in your writing; or be a sleek and sophisticated writer. Whereas, if your brand is earthy with yellow-greens and browns and a little bit edgy or grungy, you may want to take a more up-beat tone in your writing and use more casual language.

If this is your goal, pay attention to it. It helps to read aloud anything you wrote and think of questions as you read. Does this sound like my brand? Should I tone this down? Can this sentence be worded differently to sound less tired?

Speak to your audience.audience

Your audience is unique to your profession; who are you speaking to? Your demographic should be taken into account when you publish anything. Think about who is primarily reading your work and what they would want to read. Describe your readers. Who do you want to be reading your work? What do they want? What type of information are they seeking? Go so far as to ask yourself the most mundane of questions: Are you targeting business owners in particular? Are you speaking to men or women? How old is my audience? (Asking questions like these are a HUGE factor in the web profession in my experience. Don’t overlook them!)

Your writing style should reflect your professional style but it should also be an impression of the way you would like to conduct business with your area’s clients. If you do business all over the place, think about how you want to do business with…anyone! Regardless of where they’re from.

Ask yourself some questions that your audience might ask you and then answer them, in the style of your profession.

Encourage your readers.encorage

If there is one thing that I will remember from reading How to Win Friends and Influence People, it’s this: People want to be appreciated. Your readers and potential clients are no exception. Encourage your readers to interact with you or your business. An obvious way to do this is to ask questions and welcome feedback; open your comment forms, use polls on your site, ask questions in your social network updates. You can also encourage something other then their opinions as well; write in a way that lets them know that you appreciate their reading. Be kind and be clear. Again, read your writing aloud before publishing. Try to put yourself in their place, they’ll be glad you did.

Practice.

writing-book

The best way to nurture your writing style is to practice writing as your persona. You don’t have to write anything relevant to practice, just write. Write what you know and write in your simplest language, don’t rush it and don’t use any words that you’re not comfortable with. Learning who you are as a writer and how you want to address your readers takes time and the best way to learn is to do; then repeat and repeat.

Rich Text Area Toolbar Bold (Ctrl + B) Italic (Ctrl + I) Strikethrough (Alt + Shift + D) Unordered list (Alt + Shift + U) Ordered list (Alt + Shift + O) Blockquote (Alt + Shift + Q) Align Left (Alt + Shift + L) Align Center (Alt + Shift + C) Align Right (Alt + Shift + R) Insert/edit link (Alt + Shift + A) Unlink (Alt + Shift + S) Insert More Tag (Alt + Shift + T) Toggle spellchecker (Alt + Shift + N) ▼ Toggle fullscreen mode (Alt + Shift + G) Show/Hide Kitchen Sink (Alt + Shift + Z) Format – Paragraph Paragraph ▼ Underline Align Full (Alt + Shift + J) Select text color ▼ Paste as Plain Text Paste from Word Remove formatting Insert custom character Outdent Indent Undo (Ctrl + Z) Redo (Ctrl + Y) Help (Alt + Shift + H) This is a great article on tips and hints on how you can develop a writing style which fits your design company or your own personal brand, a great article which highlights key points of developing a writing style. Your Identity in Writing Whether you are a freelancer or a business owner, you’ve probably already established a brand, a style, an identity. Style is an important element to the identity of any profession or business, especially if you are online only. While designs and branding are important, a writing style can make the way you do business even more distinct; whether you’re writing blog posts, essays, articles, content for your website or Facebook updates and Tweets. What you say and how you say is an important part of who you are to your readers. Be consistent with your professional style. So, what do I mean by that? Adjectives! Play on the adjectives that describe your brand. For example, that if your brand is sleek, sophisticated and clean; and if your colors are something like blue and teal, or gray and white, you may want to write clearly and simply, without a lot of bulk. And you might want to take a calm, semi-formal tone in your writing; or be a sleek and sophisticated writer. Whereas, if your brand is earthy with yellow-greens and browns and a little bit edgy or grungy, you may want to take a more up-beat tone in your writing and use more casual language. If this is your goal, pay attention to it. It helps to read aloud anything you wrote and think of questions as you read. Does this sound like my brand? Should I tone this down? Can this sentence be worded differently to sound less tired? Speak to your audience. Your audience is unique to your profession; who are you speaking to? Your demographic should be taken into account when you publish anything. Think about who is primarily reading your work and what they would want to read. Describe your readers. Who do you want to be reading your work? What do they want? What type of information are they seeking? Go so far as to ask yourself the most mundane of questions: Are you targeting business owners in particular? Are you speaking to men or women? How old is my audience? (Asking questions like these are a HUGE factor in the web profession in my experience. Don’t overlook them!) Your writing style should reflect your professional style but it should also be an impression of the way you would like to conduct business with your area’s clients. If you do business all over the place, think about how you want to do business with…anyone! Regardless of where they’re from. Ask yourself some questions that your audience might ask you and then answer them, in the style of your profession. Encourage your readers. If there is one thing that I will remember from reading How to Win Friends and Influence People , it’s this: People want to be appreciated. Your readers and potential clients are no exception. Encourage your readers to interact with you or your business. An obvious way to do this is to ask questions and welcome feedback; open your comment forms, use polls on your site, ask questions in your social network updates. You can also encourage something other then their opinions as well; write in a way that lets them know that you appreciate their reading. Be kind and be clear. Again, read your writing aloud before publishing. Try to put yourself in their place, they’ll be glad you did. Practice. The best way to nurture your writing style is to practice writing as your persona. You don’t have to write anything relevant to practice, just write. Write what you know and write in your simplest language, don’t rush it and don’t use any words that you’re not comfortable with. Learning who you are as a writer and how you want to address your readers takes time and the best way to learn is to do; then repeat and repeat. Path : p  » img

Sponsor

You may also like

Please Leave a comment

  • http://clifference.com Cliff

    Sometimes it’s just easier to be yourself :)

  • http://www.clippingpathzone.com/ Sila Mahmud

    Great article and some excellent
    resources to check out. Many thanks!