5 Marketing Tips For Freelance Designers
- October 24th, 2011
Build an online digital presence
If your a freelancer and are yet to not have any sought of online presence your not doing yourself justice as a freelancer. An online digital portfolio plays a key role. A portfolio allows you to showcase your best work to potential new clients, swaying them to hire you for their project because they are aware of your skills and have seen your previous work.
A portfolio is super simple to setup nowadays, you don’t have to be very knowledgeable within HTML or CSS there is several websites and services which will help assit you with setting up your website.
A business card
A business card is essential for marketing, just to quickly give to potential new clients who are interested within your design service a brief insight into learning more about you or how to get in touch. Within a business card simplicity is key less is more. Don’t allow your business card to be cheapened and look tacky because its overloaded with to much information.
Socialise on social media websites
Utilize social Media websites such as twitter, linkedin etc where other freelancers within your niche network. Post valuable and useful posts. Just be helpful and useful forming good relationships with other people within your niche through social media can have several benefits in the long run, it can potentially lead to landing new clients. Social media can be used as a very smart but suttle marketing tactic if used wright.
Add yourself to freelance directory’s
Add yourself to freelance website directory’s, because its a common location where clients go on the hunt for a freelancer to hire. Your only have a few sentences so really sell your self and your service which you offer the best you possibly can, and offer a link to portfolio website and how they can get in touch.
A blog is perfect to give yourself a voice on the Internet and is the modern day CV. You can use your blog to talk about your achievements and on going projects your working on. Write also about topics that clients may be interested within hearing about in order for them to learn more about you and for google and other search engines to point them in the right direction to finding your blog. Doing blogging and creating good content is a great way to familiarise people with your freelance brand.