Why every freelance designer should set up a blog
TimothyBlake • January 21st, 2010
A great design article about why it’s essential for every freelance designer to setup a blog discussing the perks which come with having and running your own design blog.
There’s a few pros and cons to becoming a blogger with the pros outweighing the cons. A design blog can be essential for every freelance designer because it can help a freelancer to generate a passive income on a monthly or weekly basis.
Broaden your name across to a wider audience
A design blog is perfect for freelancers to build up their name or their company brand on another platform. The advantage of a freelancer creating a blog means they can gain more exposure through blogging which means they can attract a wider range of clients to work alongside including even international clients.
A good blog can be something to add to your portfolio
When clients approach designers to work on a project 90 percent of clients will ask to see the designers previous work or past design projects, which they have worked on in order to find out if the designer will be suitable to work alongside and if they have the talent and skill to complete the design project to their satisfaction.
If your an upcoming freelance designer your portfolio may be very empty because you still have not yet had the opportunity to work alongside any clients. Creating a blog would be the perfect piece of work to showcase to clients and would be a great addition to your portfolio because it will show off you skills and talent to potential clients.
A blog can be a great source for sending traffic to your portfolio website allowing you the opportunity for hundreds or maybe thousands of visitors to take a look through your content within your portfolio. Large amounts of traffic from any type of website can quickly and easily be turned into revenue weather it’s through selling advertisement spots or Google adsence.
The screen shot above is monthly page views which Creative Nerds receives notice each month the growth is getting higher and higher.
Can generate extra income
A freelance designer always looked to make a passive income and a blog is a fantastic way to do so. There are several freelancers within the design community who have decided to extend their portfolio by creating a blog section, which has lead to huge amounts of success and generated extra additional income through simply creating and regularly updating their blog section with new content.
Here a collection of freelancers who have design blog sections and how much money they are estimated to turnover a month from just their blog section alone.
· Blog.spoon graphics ($3150) http://www.blog.spoongraphics.co.uk/
· Vanderaley design ($3350) http://vandelaydesign.com/blog/
Cheap to setup
I’ve got my own hosting account via mediatemple.com so all I need worry about is buying the domain name for the website which is cheap as chips which from a website like heartinternet.co.uk it will cost about £7($11 dollars) with duration of the domain name lasting for a two year. Working out as 58p month just to simply buy a name for your blog which is fantastic and worth taking of advantage of.
I personally believe setting up a blog is great whether it’s a design blog or a personal blog because it can be a great way to interact within people in the design community, it can be finically rewarding also but don’t just blog because you think this will be a great opportunity for you to make some big bucks do it because it’s something your passionate about and enjoy doing.
Do you think it’s essential for every freelance designer to setup a blog ?
We would love to hear your thoughts about the article in a short comment below that would be great.