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Interview With The Founder Of Icon Finder Martin LeBlanc Eigtved

banner preview Interview With The Founder Of Icon Finder Martin LeBlanc Eigtved

An interview with Martin Leblanc the creative genius behind Icon Finder, An amazing interview where Martins shares why he set up icon finder, future plans for the site and his marketing strategy for promoting Icon Finder. Leave your thoughts within a comment about what you think of the interview and also Icon Finder.

1. Can you give us a brief insight on who you are and what you do ?

1f9d283 Interview With The Founder Of Icon Finder Martin LeBlanc Eigtved:My name is Martin LeBlanc Eigtved and I’m 27 years old. I’m an web designer and developer and the founder of Iconfinder which I have designed and developed. I also work as a consultant at Glassbox (http://www.glassbox.dk) which I co-founded last year. My job at Glassbox is in optimizing websites to increase sales – often based on analysis of web statistics such as Google Analytics and ClickTale. Our clients are web shops or other companies who get a large part of their revenue directly from the Internet.

Besides that, I am currently studying computer science and business administration on my last year at Copenhagen Business School in Denmark. Before that I finished a two year design education in 2004. I currently live in Copenhagen with my lovely wife (we married in September).

glass box Interview With The Founder Of Icon Finder Martin LeBlanc Eigtved

2. What was your motivation behind creating icon finder?

1f9d283 Interview With The Founder Of Icon Finder Martin LeBlanc Eigtved:The motivation came from a personal need. In 2004-2005 I was working as a full-time web designer, where we used KDE for Linux (I had an extra computer for Windows and Photoshop though). When you use KDE you have all the icons for folder, files etc. on your hard drive in PNG-format. All the files where named e.g. user.png so I started using the OS search functionality to find the icons on the hard drive if I needed an icon in a web design or as inspiration for icon design.

Frustrated of the performance of searching with the OS search, I decided to built a database and have the icons indexed, so the searching would be easier and faster. I made a simple web interface and at the end of 2006 I bought the domain, Iconfinder.net, and started working on the public website.

It was launched in 2007 and got on the front page of Digg and on Lifehacker and Smashing magazine. So it really got a good start. I was lucky to launch the first icon search engine, so it got a lot of attention, that you wouldn’t get today.

icsisite Interview With The Founder Of Icon Finder Martin LeBlanc Eigtved

3. What are your favourite design blogs?

1f9d283 Interview With The Founder Of Icon Finder Martin LeBlanc EigtvedMy favorite is Smashing Magazine, although there’re a many great design blogs out there.

smashing mag logo Interview With The Founder Of Icon Finder Martin LeBlanc Eigtved

4. What’s your marketing strategy to help build Up Icon Finders awareness across the Design Community?

1f9d283 Interview With The Founder Of Icon Finder Martin LeBlanc Eigtved‘: Definitely word-of-mouth. I believe if you make a remarkable product and you can deliver the best service around, the word will spread. Of course you can help spreading the word, which I do by using Twitter, when new icons are added.

In May 2009 Iconfinder got it’s new robot mascot as a logo, which also helps people remember and relate to the site. The logo was created by the incredibly talented Turbomilk (http://www.turbomilk.com).

I also work with link-bait. E.g. when Iconfinder reached 100,000 icons, I made a special page with all of the icon sets, shown on a single page (http://www.iconfinder.net/ultimate). Compared to banner ads, this can be really a very cost-efficient way to get traffic. That page alone has been visited 50,000 times.

SEO is also important, especially for targeting new users and the segment outside the design community, who don’t know the site. People who just want to style their desktop often comes from search engines.

I have bought some banner advertisement through BuySellAds, and will buy more in the future. They offer an excellent service.

icon finder icon Interview With The Founder Of Icon Finder Martin LeBlanc Eigtved

5. Have you got any future plans or project your currently working on ?

1f9d283 Interview With The Founder Of Icon Finder Martin LeBlanc Eigtved:The plans for Iconfinder is, of course, to grow, not only in the number of Icons, but also in the numbers of users. One way is to create translated versions of the site in Spanish, French and Chinese. That would help increase the number of users in the non-english speaking countries. Revenue-wise, selling icons is a natural next step for Iconfinder.

Iconfinder will also be sponsoring the Annual Design Awards in 2010 (http://www.annualdesignawards.com/), which I’m pretty excited about. You will probably hear more about this event soon.

icon finder logo Interview With The Founder Of Icon Finder Martin LeBlanc Eigtved

1f9d283 Interview With The Founder Of Icon Finder Martin LeBlanc Eigtved:At the moment I’m also working on a mobile application for Android called Gigbox (http://www.mygigbox.com) which is not related to Iconfinder. Together with two computer science students from University of Copenhagen, we built the application for the Google Android Developer Challenge II. Right now it’s the 350 most downloaded app of 10,000 and we just launched it last month.

gig box Interview With The Founder Of Icon Finder Martin LeBlanc Eigtved

6. Icon Finder has amazing traffic each month could you share some stats with us ?

1f9d283 Interview With The Founder Of Icon Finder Martin LeBlanc Eigtved:Including search refinements there are about 6,3 million searches per month. It’s increasing with about 10% every month at the moment.

About 50% are from direct traffic from – probably from because of bookmarks. 25% are from search engines and 25% from referring sites where Stumbleupon tops the list.stumbleupon Interview With The Founder Of Icon Finder Martin LeBlanc Eigtved

This Or That

1. Twitter or facebook ?

1f9d283 Interview With The Founder Of Icon Finder Martin LeBlanc Eigtved:Twitter

twitter logo Interview With The Founder Of Icon Finder Martin LeBlanc Eigtved

2. Superman or batman or Spiderman ?

1f9d283 Interview With The Founder Of Icon Finder Martin LeBlanc Eigtved: Batman (because of the last movie)btamanlogo Interview With The Founder Of Icon Finder Martin LeBlanc Eigtved

3. Photoshop or illustrator ?

1f9d283 Interview With The Founder Of Icon Finder Martin LeBlanc Eigtved:Photoshop (I don’t have Illustrator installed at the moment)

photoshop Interview With The Founder Of Icon Finder Martin LeBlanc Eigtved

4. Vectors or brushes ?

1f9d283 Interview With The Founder Of Icon Finder Martin LeBlanc Eigtved:Vectors (I never really use brushes)

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Please Leave a comment

  • http://www.designfollow.com designfollow

    thanks for the great Interview.

  • http://www.twitter.com/hos4m Hosam Adel

    Really a good conversation
    i love it very much
    his site is one of the most powerfully sites in the world

  • http://danwiersema.com Dan Wiersema

    Great interview. Love iconfinder, extremely useful and well done. Best of luck to you Martin!

  • http://seethemes.com/ seethemes

    hahahhaha…good interview..story success iconfinder.net iam always searching icon at iconfinder.net..thank’s for Martin LeBlanc

  • http://www.littleboxofideas.com Sneh Roy

    I love Iconfinder! And Martin is a swell guy :). It was good to read more about him and how he founded the site!. Thanks for sharing this interview :)

  • http://www.creativenerds.co.uk TimothyBlake

    Thanks every one for the comments I’m pleased i had the opportunity to interview Martin his a great guy who owns an really awesome site.

  • http://www.iconfinder.net Martin LeBlanc

    Thanks guys (and Sneh)! And thanks to Creative Nerds for doing this interview.

    I hope to be able to grow the site and keep supporting the design community with fresh icons.

    If anybody wants to contact me, just throw a mail at iconfinder.info@gmail.com

    /Martin

  • http://strangekidsclub.blogspot.com Rondal Scott

    Thanks for sharing this great interview and resource. I escpecially enjoyed the shout-out for Turbomilk, a terrific team of fun natured designers and developers in their own right.

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  • http://web-patterns.net Samoo

    Iconfinder’s ultimate page it’s simply a great idea.
    Great interview, too.
    Apart from the fact that I like Spiderman best:)

  • http://www.bloggerden.com/ Blogger Den

    Such an amazing interview! Thanks for sharing, I’m a huge fan of IconFinder and I love learning about how the sites I use every day were created.

  • http://www.b2cmother.com b2cmother

    Thanks for sharing the Interview, I like you Martin LeBlanc

  • http://www.shoppinghermes.com hermes kelly bag

    Iconfinder’s ultimate page it’s simply a great idea.
    Great interview, too.
    Apart from the fact that I like Spiderman best:)

  • http://www.neutronsoft.com Amit Gupta

    Nice interview. Iconfinder has made my life much easier. :) Thanks Martin :)

    Although, I am still wondering about the revenue model of IconFinder.